Messaging Policy

Every contact you message through RocketText must have given valid prior express consent to receive SMS from your specific business. Consent must be (a) clearly disclosed at the point of opt-in, (b) freely given (not bundled with a purchase requirement or pre-checked checkbox), and (c) specific to SMS marketing from your organization.

Valid opt-in sources include: a web form your contact submitted with a checkbox they actively checked, a keyword opt-in to your dedicated number, a paper sign-up sheet with explicit SMS language, or an in-store kiosk capture. Purchased lists, scraped lists, and lists imported "as-is" from another platform without consent metadata are not valid.

You are responsible for documenting consent. We may ask you to produce the opt-in record for any contact in your database.

The platform automatically processes the following reply keywords from any contact: STOP, UNSUBSCRIBE, CANCEL, END, QUIT. When received, the contact is immediately opted out of all messaging from your organization. Across every campaign, automation, and template. The opt-out is recorded with a timestamp and the originating message ID.

HELP and INFO replies trigger an automatic on-brand response that includes your business name and contact information.

You may not attempt to circumvent the opt-out signal. E.g., by re-importing the same number under a different contact record, by transferring opted-out numbers between organizations, or by attempting to message via a different number to the same person.

US carrier rules require every commercial SMS sender to register a 10DLC brand and at least one campaign with The Campaign Registry (TCR). RocketText provisions these for you on signup. You are responsible for ensuring that the brand information you provide (legal business name, EIN, address, website, use case) is accurate and that your sample messages and call-to-action match the campaign you registered.

We do not operate a shared brand across customers. Every account has its own brand and campaign registration. This is by design and complies with carrier "snowshoeing" rules that prohibit sharing brand registrations across unrelated businesses.

The following content is prohibited regardless of consent status. Sending any of it is grounds for immediate suspension and may result in carrier fines:

• SHAFT. Sex, hate, alcohol, firearms, tobacco. Cannabis and CBD are also prohibited under current carrier rules even where state-legal. • Phishing, smishing, or any message that attempts to deceive recipients about its origin or intent. • Illegal goods, services, or activities (including unregistered securities, illegal pharmaceuticals, unlicensed financial services). • High-risk financial content: payday loans, debt collection without a license, MLM / pyramid schemes, get-rich-quick offers. • Prohibited shortened URL domains (e.g. bit.ly without prior approval, throwaway URL shorteners frequently used in spam). • Content that violates any applicable federal, state, or local law in the jurisdiction of the sender or recipient.

The platform's AI pre-send filter blocks most of this content before it ever reaches the carrier. Repeated attempts to send blocked content result in strikes.

We continuously monitor sending behavior across the platform to detect patterns that may indicate violations. This includes:

• Real-time pre-send filtering of every outbound message. • Daily behavioral anomaly detection: opt-out rate spikes (>15% above baseline), blocked-message rate spikes (>20%), volume anomalies (10x sudden spike), suspected number sharing across organizations. • Passive inbound listening for "who is this", "stop messaging me", "how did you get my number" reply patterns at unusual rates. • Carrier-reported complaints and opt-out notifications via webhook.

Findings are reviewed and acted on through the Strike System.

Compliance issues are handled through a 4-tier ladder. The goal is education first, enforcement second:

• Warning. First soft violation (educational, borderline, missing disclosure). Email + in-app banner, no penalty. • Strike 1. First hard violation (SHAFT, fraud pattern, anomalous behavior). 24-hour send pause; must acknowledge in-app to resume. • Strike 2. Second hard violation within 90 days. 7-day suspension + $50 reactivation fee + manual review. • Strike 3. Third hard violation. Permanent account termination. May be reported to TCR / the relevant carrier.

Strikes do not expire from your record for audit purposes. The 90-day window only governs escalation timing.

The carriers (AT&T, T-Mobile, Verizon) and The Campaign Registry can independently fine, throttle, or block your registered brand for policy violations, even if RocketText has not taken action. These actions are outside our control. Fines for content violations typically range from $1,000 to $10,000 per incident. Maintaining a clean compliance record is the best protection against carrier action.

If you believe you've received a message in violation of this policy from a RocketText sender, please contact abuse@rockettext.co with the sender's number and the message timestamp. We investigate all credible reports.